The Fiesta de las Rosas was an annual festival designed to highlight San Jose as a “garden city” and bring tourists into town. This collection was compiled by the Fiesta de las Rosas Committee, and consists of correspondence, fiesta guidelines, entry forms, tickets, pamphlets, etc. There are photographs of floats, grand parade, the fiesta princess and her court, and entries for the cutest baby contest. There are also some materials from the unsuccessful attempt to revive the Fiesta in 1969.
The Rose Carnival began in 1896 and became the Fiesta de las Rosas in 1920. 30 acress of flowers were donated and $10,000 in subscriptions collected in 1895 in preparations for the first floral fete.
The King Library Digital Collection currently includes a representative selection of photographs and ephemera from the Fiesta de las Rosas Collection. New images are added to the collection as they are digitized.