The Fiesta de la Rosas was an annual festival designed to highlight San Jose as a “garden city” and bring tourists into town. This collection was compiled by the Fiesta de las Rosas Committee, and consists of correspondence, fiesta guidelines, entry forms, tickets, pamphlets, etc. There are photographs of floats, grand parade, the fiesta princess and her court, and entries for the cutest baby contest. There are also some materials from the unsuccessful attempt to revive the Fiesta in 1969.
The King Library Digital Collection currently includes a representative selection of photographs and ephemera from the Fiesta de las Rosas Collection. New images are added to the collection as they are digitized.